The Swanepoel Power 200 (SP 200) ranks the 200 most powerful and influential executives and leaders in the residential real estate brokerage industry every year (given that some roles have two or three leaders, the list includes a little over 200 leaders). The 2021 list, our eighth annual, as of December 31, 2020, can be found here. Read on to learn more about the process of how we determine the rankings.
We do not establish the ranking of leaders on the SP 200 solely by company size. In fact, it is just one of several key eight components of our methodology. Any reference to size and sales volume listed are shared for framing the companies the executives on the company lead; generally, 2019 numbers are used (unless a major event disproportionately may have changed the numbers) as those are the current audited numbers available across the board for all companies. Most companies are still busy with their 2020 financials and 2020 audited numbers will only be released by T3 Sixty in April or May (known as the Mega 1000) as soon as audits have been completed.
The Power 200 takes approximately 500 hours, uses eight criteria and follows a deliberate detailed procedure to determine who is included and acknowledged every year. The methodology can be reviewed here.