"However, since these relationships can develop into much more, it’s extremely important to choose them wisely. As Constance Freedman pointed out, you need to 'find those advisors and mentors who are a target customer or group that you’re targeting for your product or service.' Finding advisors who are subject matter experts is critical, as are finding those who can fill in gaps or strengthen your weak spots, but ultimately, finding links to customers is the different between an unsuccessful company and a successful one. If your advisor is a customer or part of a customer company, you can open up crucial sales channels." Read More